The Future of Brand Engagement Isn’t More Technology. It’s Better Connections.
The Future of Brand Engagement Isn’t More Technology. It’s Better Connections. Marketing technology is evolving faster than ever. AI can generate content, personalise experiences and analyse behaviour. Products can carry digital identities. Packaging can connect consumers directly to online experiences. Data can help brands understand interactions in extraordinary detail. With all of this capability, it’s […]
Why the Future of Marketing Might Start With the Product
Why the Future of Marketing Might Start With the Product For years, marketers have focused on reaching consumers through external channels. Social media. Search. Influencers. Retail media. Advertising. But one of the most interesting marketing channels may already be sitting in the consumer’s hand: the product itself. As physical products become digitally connected, packaging is […]
The Attention Problem: Why Better Technology Doesn’t Guarantee Consumer Engagement
The Attention Problem: Why Better Technology Doesn’t Guarantee Consumer Engagement We have more technology available to marketers than ever before. AI can personalise experiences. Packaging can connect directly to digital platforms. Products can carry unique digital identities. Brands can collect and analyse interaction data in real time. But none of that solves one fundamental problem: […]
Will AI Agents Change the Way We Shop?
Will AI Agents Change the Way We Shop? For years, we’ve used AI to help us find things. Now, we’re beginning to ask it to do things for us. Imagine telling an AI: “Find me a sustainable skincare product under £30 that suits my preferences and reorder it when I run out.” Instead of simply […]
Can Packaging Give Every Product a Digital Identity?
Can Packaging Give Every Product a Digital Identity? For most of its history, packaging has been designed primarily for people. It protects the product, communicates information, attracts attention and helps consumers make purchasing decisions. But packaging is beginning to take on another role. Through technologies such as QR codes, serialisation and connected experiences, a physical […]
Why Connected Packaging Belongs on the Conference Stage
Why Connected Packaging Belongs on the Conference Stage Packaging is no longer simply a container. Today, it can connect consumers to digital experiences, collect valuable first-party insights, communicate sustainability information, support loyalty and even become a media channel in its own right. That transformation is creating a new conversation for marketing, packaging and innovation teams. […]
Connected Packaging Keynote Speaker: What to Expect
Why Book a Connected Packaging Keynote Speaker? Packaging is becoming one of the most valuable media channels a brand already owns. By adding QR codes, NFC or augmented reality, businesses can turn physical products into measurable digital touchpoints—without asking consumers to download an app. Yet many marketing and packaging teams still struggle to move from […]
Why Connected Packaging Is the Key to First-Party Data Success
Introduction For years, FMCG brands have relied on retailers, third-party platforms and syndicated research to understand consumer behaviour. But as privacy regulations tighten and third-party cookies disappear, marketers face a new challenge: how can they build direct relationships with consumers while continuing to collect meaningful insights? Connected packaging offers an answer. By transforming everyday product […]